Simon sinek the bestselling author of leaders eat last and together is better is an optimist who believes in a brighter future for humanity he teaches leaders and organizations how to inspire people and has presented his ideas around the world from small startups to fortune 50 corporations from hollywood to congress to the pentagon his ted talk based on start with why is the third most popular ted video of all time learn more about his work and how you can inspire those around you at . Simon sinek describes in his book start with why how great leaders inspire everyone to take action how leaders and companies should work as a series of circles ie the golden circle the why how and what this idea explains why organizations and leaders inspire the others everybody knows what they do some know how they do it very few people know why they do what they do the way we communicate think and act is very easy we go from the clear things we know to the more fuzzy ones t. Simon sinek has a simple but powerful model for inspirational leadership starting with a golden circle and the question why his examples include apple martin luther king jr and the wright brothers . Start with why shows that the leaders whove had the greatest influence in the world all think act and communicate the same way and its the opposite of what everyone else does sinek calls this powerful idea the golden circle and it provides a framework upon which organizations can be built movements can be led and people can be inspired and it all starts with why. Never miss a talk subscribe to the tedx channel http bitly 1fag8hbtedx puget sound speaker simon sinek start with why how great leaders inspire ac